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Prompts, portals and policy moves: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday.
A leader with a servant’s heart: Remembering John Aaroe
Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week.
Home sales ticked up in November, but inventory is ‘beginning to stall’
Existing home sales were up 0.5 percent month over month in November. But NAR's Lawrence Yun also said "homeowners are in no rush to list their properties."
Google just entered real estate, but the real shift isn’t about listings
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.
Don’t sleep on Google: 7 steps to get more 2026 recommendations
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.
How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations
Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline.